The other day I was shopping on Etsy like a BEAST.

I pretty much added #AllTheThings to my cart. And then I ran into a shop that stopped me DEAD in my tracks.

Wallet closed. Do not pass go. Do not collect $200.

The earth literally stopped spinning and I was like “WTF is THIS???”

And I realized something: this shop is the perfect example of how you can SCARE customers off (and literally prevent yourself from making sales).

open a second shop on Etsy

So for today’s ⏰ Six Minute Makeover ⏰, I wanted to show you how Etsy storefronts feel to CUSTOMERS.

What do they see when they walk through your (digital) doors? Are you turning them off before they even get a chance to browse?

As someone who shops on Etsy like Armageddon is coming (#BadHabit style — I am literally your dream customer)…I’m gonna show you exactly what happened to me.

What’s the difference between a shop that customers EAT WITH A SPOON vs. one that evokes, well, this:

open a second shop on Etsy
How customers feel about confusing Etsy shops…

And if your shop is in the “ew” category — don’t worry…the fix is easier than you think!

In fact, it MAY be as simple as opening a SECOND shop:

This video has TIPS. Here's what you need to make it happen ⇣

Believe it or not, most Etsy shops that aren’t making consistent sales have NO idea who their target audience is.

Ready to find your target audience on Etsy? Learn why creating items that are ONLY meant for your target audience can actually quadruple your sales.


Learn how to FIND and take advantage of your target audience right here.

Hey, did you know that the number of items in your shop can make a huge difference when it comes to making regular sales? DON’T EVEN THINK about opening a second shop until you can add at least 40 items to your new storefront!

Read about the time I increased the # of items in my shop and saw a 350% sales increase.

Figure out what buyers REALLY want on Etsy. What makes them buy? Why do some shops do better than others? How can you create a 2nd shop that sells right off the bat? Learn how to test your shop here.

Want YOUR OWN Six Minute Makeover?

Well, we don't do this level of work for free. If you're ready to make BIG changes in your shop, and you're prepared to put in the TIME it takes to actually get results...

Then scoot your butt on over to our COACHING OPTIONS PAGE, where you can get endless shop critiques, custom advice, or a repeatable monthly Etsy plan.

This is a page about coaching.

Affiliate Disclosure

Did you know it costs over $700/month just for me to publish FREE articles and videos for you to peruse?? Even though I'm very lucky to blog for a living, I do not have the ability to pray my bills away.

This is why I use affiliate links in some of my articles. Just letting you know they're here, and they will not cost you anything to click. I only make a commission if you chose to BUY something from one of the links I provide. Wanna know more? Read my full affiliate policy here.