Alright. Raise your hand if you have no freakin’ clue what SEO is or how to use it.
Raise your other hand if you’re sick of everyone telling you it’s SOOOOO important and you’re doing it wrong (even though they don’t actually tell you how to fix it??)
Guess what? I used to be an SEO consultant for a fortune 500 company. Guess what else? I quit that job to sit here and talk to you instead.
So here’s the Scoop on SEO
SEO = Search Engine Optimization. It’s the thing that makes your shit pop up on the first page of google (or Etsy, or Amazon, or wherever).
Why do you want to pop up on the first page?
Let’s talk about the last time you searched for something on Google.
Do you just scroll through pages and pages of crap, thinking, ‘Oh, I need to see every single solitary option before I click one!’
HELL NO you don’t. Who has time for that shit?
Definitely not you. And neither do your customers.
That’s why MOST people will click something they see on the first page of search.
Whether it’s google, Etsy, Amazon, anywhere. If you can get your product on the first page, sales will almost always follow (!!!)
How do I get on the First Page?
You get on the first page of search with something called “keywords”. These are just terms or short phrases that describe your product or offering.
Etsy keywords are called “tags” and there’s a little spot for them at the end of each listing: ⬇️ ⬇️
These babies are the lifeblood of Etsy search. Here’s why: Etsy isn’t smart. It’s just a computer algorithm.
It knows how to do one thing and one thing only:
Take the words a customer typed into search, and match them with products that use the SAME words.
Etsy adds in some other bits (because life’s a bitch).
Things like how frequently that item was purchased, how new it is, or what country the seller is in, but that’s pretty much the gist.
So your Etsy tags are about this important:
Time to Pick the Best Tags that Ever Existed
Hey guess what? There are TOOLS that will actually pick your Etsy tags for you. (GASP!!)
Because who has time to think up 13 words that may or may not change the fate of your shop?
Too much pressure if you ask me.
Not to mention, pretty unpredictable.
Tools analyze all the existing Etsy items out there just like yours, and they just outright TELL YOU what tags SELL CONSISTENTLY.
TRUTH BOMB: SEO experts (aka the people who charge $3000 to get your shop endless traffic) will ALWAYS use a tool to select tags for an Etsy shop.
They would never just "pick a word" from thin air.
They want CLEAR DATA behind everything they do. That way, results are guaranteed.
Here's an example of an Etsy SEO tool in action ⬇️
The gif above is what MY Etsy searches look like all the time.
It shows me the EXACT search count for every single search term on Etsy.
That way, I know what's popular INSTANTLY. I also know if one word has 500 searches, and a similar word has 5000 searches...
WELL, 5000 is more than 500! So I'll probably get MORE traffic if I use the word with 5000 searches.
The tool I'm using above is called Sale Samurai.
Learn *EXACTLY* how to Use a Tool for Etsy SEO in this FREE Course ⇣
You may be like, "Hey, I'm super non-technical...How the hell do I actually USE a tool for my Etsy traffic??? "
And to that I say – click below for a FREE step-by-step run thru ⬇️Action Plan: Perfect Etsy Tags With a Tool