Wondering Why You Should Bother with Pinterest Marketing for Your Etsy Shop?
Since its launch in 2010, Pinterest has gained more than 335 MOTHERFUCKING MILLION active monthly users making it the third-largest social network in the U.S.
Um, holy CRAP that's a lot!!
And get this…
48% of all users report that *shopping* 🛍 is their top reason for using Pinterest.
Wanna hear the cherry on top???
Recent research suggests that Pinterest users are **willing to pay more** for products that they discovered on Etsy. Cha-Ching!
In my own shop, nearly 40% of my traffic comes directly from Pinterest marketing… That translates to THOUSANDS of views each month ⇣ ⇣
And when Etsy decides to up and change its algorithm (like every 15 seconds…🙄), my income remains stable because it doesn’t depend on Etsy alone.
We’re talkin’ about new sales and hundreds of hits every single day from PINTEREST PEEPS!
These are people who found my items on Pinterest, and are READY. TO. BUY.
Best of all, the traffic I get with Pinterest is 100% free.
The ONLY thing I spent to figure out the perfect Pinterest strategy was time.
Not gonna lie, this was NOT an instant gratification task…It took TIME for me to get my Pinterest ON POINT (and if you’re dead set on DIY-ing your Pinterest strategy, you can find HOURS worth of resources here).
Why Pinterest Marketing is Better Than ALL OTHER Social Media Marketing…
Here’s the deal, yo: The average lifespan of a tweet is less than 30 minutes.
Facebook posts usually last only a few hours before getting buried in the feed…
Meanwhile, the average lifespan of a pin is measured in MONTHS.
And it’s not uncommon to have pins getting engagement and traffic YEARS after posting.
Not to mention, I have HUNDREDS of students share stories about the crazy lifespan of their pins. ⇣ ⇣
Even if you only have like 2 followers on Pinterest, the platform is designed to share your pins based on people’s searches and interests — not your audience size.
And this is where things start to get REALLY interesting.
Because the dirty little secret that Etsy doesn’t want you to know is that (just like a jealous college boyfriend)…
Etsy doesn’t like it when you start getting a shit ton of attention from other sources.
When you see a surge of traffic from another platform, Etsy will start showing your items to more viewers so that it can capitalize on the perceived interest.
That Means When YOU Send More Traffic with Pinterest Marketing…
Etsy will see that extra traffic as INTERESTED customers flocking to your shop.
And they want their slice of the pie too, HUNTY…
So they will send you EXTRA traffic to try and turn that interest into SALES.
** Cue maniacal evil laughter ** 😈
Now, I know right now you might be thinking…
“Yeah, yeah. Good for you, Jenni — but that just won’t work for me!”And I get that.
🚫 Maybe you’re not exactly tech-savvy and don’t know where to start.
🚫 Maybe you tried social media in the past but got shitty results.
🚫 Maybe adding one more thing to your to-do list seems IMPOSSIBLE right now.
Sure, Pinterest WORKS. We see proof everyday from our Coaching Students.
Pinterest kicks ass, and there’s no denying it.
But like anything that TRULY WORKS, it drains your TIME and energy.
So…doing all the work yourself might not be your cup of tea.
What You *REALLY* Need to Know About Pinterest Marketing…
Even though I’ve seen INSANE, exponential growth from Pinterest…
I also my fair share of personal disasters on that platform — including last year’s 6-month crash where nothing seemed to work anymore.
I couldn’t afford NOT to use Pinterest, but there were about a ZILLION times where I couldn’t sleep at 3am because I was LOSING TRAFFIC and I didn’t know why.
Deep down, I just wanted someone else to take care of “all the Pinterest stuff” — including the MENTAL WEIGHT of keeping up with updates and changes.
Know the feeling?
😱 If “figuring it out no matter what” is a terrifying prospect for you…
😱 Or you just plain don’t have time to add another big DIY project to your plate…
Pinterest probably isn’t your thing. And if you try to do #allthethings, and FORCE your success by doing everything at once, WELL…
Expect dumpster fire levels of burnout in your business. 🔥🔥🔥
So whether you feel lost on Pinterest, or you haven’t started at all because of the stress…
If you want someone else to take the wheel on this one… THAT’S OKAY!
In fact, it’s better than okay… ⇣
How to Get Help with Pinterest (if you don't want to do it yourself)!
Which translates into more CREATIVE DAYS…days off…or days that the money just ROLLS in while you sit back and watch.
(I mean, you can also chill on the couch and watch murder documentaries — I’m not here to judge.)
That’s why I’ve assembled a dream team of successful Etsy sellers who are just WAITING to help you build the shop of your dreams!