So maybe you’re poking around the internet trying to sell your creations.... And you happen upon a few crafty sales websites that look promising.
Then you discovered the mother load, and her name is Etsy.
She’s beautiful, chic, and has everything you’ve been looking for. This is the start of a beautiful friendship.
Or it should be, anyway!
If you’ve been in the Etsy game for a while now, you know that Etsy is the coolest cat in the realm of handmade, craft, and vintage products.
That being said, I’m here to help so if you NEED an Etsy alternative, I will make sure you find the perfect match. But know this:
Etsy is the ruler of this space right now. There's nothing out there quite like it ⬇️
Why Are You Looking For an Etsy Alternative in the First Place?
If you want to sell somewhere other than Etsy because you’re NOT getting sales on Etsy, well then I have some unpleasant news for you:
The problem is not Etsy, it’s you.
I’m sorry, but you can make pretty much anything sell on Etsy if you’re willing to work hard enough.
It’s time to be honest with yourself and transform the parts of your shop that might not be as strong as you think.
If you’re not willing to give it your ALL for 6-12 months, then NOTHING (as in NO OTHER PLATFORMS) will work for you.
Identifying the weak spots in your shop can only get you so far... You HAVE to put in the time and effort, too.
Etsy doesn't work if you're just there to throw up a quick product, make no effort, and wait for sales to roll in. This isn't Alibaba.
It’s like couples counseling for you and your shop! ⬇️
What Should you look for in a GOOD Etsy alternative?
If you’ve come to the conclusion that you’d like to try something new to grow BIGGER than just your Etsy shop...Well now, we can talk options!
But know this: NOT ALL OF THEM ARE GOOD OPTIONS!
If you’re trying to replace Etsy, you need something that can bring in the same amount of income (or more) which honestly, is tough to find.
The main way Etsy gets your items sold is with BUILT-IN traffic.
Etsy has millions of website visitors per month, which is exactly what your alternative needs! No exceptions.
If you can’t get hundreds or thousands of eyes on your products each DAY, then that platform is NOT an Etsy alternative. ⬇️
That means the shopify shop you're thinking about???
It's NOT an Etsy alternative!
Unless you're basically GOOGLE, there's no way you're gonna drive THOUSANDS of people per month to your own website.
So get off the website train now, and let's look at some VIABLE Etsy replacements...
Let’s Break it Down
Okay, so to find a real deal alternative to Etsy, you're going to need traffic.
I’ve made a list of 6 alternatives to Etsy and outlined why they WILL or WON'T work...and it’s up to you to decide.
Each platform is unique and has its own set of pros and cons. I don’t waste time trying to sugarcoat shit.
What you’re about to read is the brutally honest TRUTH about each option...So let's get started ⬇️
Here are 6 easy alternatives to Etsy that will ACTUALLY make you sales.
The BIGGER than Etsy Alternative
Amazon Handmade functions like Amazon and Etsy smashed together. Sellers are able to set up their own shop and make a custom profile.
Having an Amazon Professional Selling Plan usually costs $39.99 and that doesn't include your fee each time you make a sale (15%). BUT for Amazon Handmade Artisans, this $39.99 per month fee is waived!
Amazon has an active customer base of 300 MILLION. Etsy has an active customer base of 35 Million.
This is where you have to decide what works for you. If you have a shop on the larger side, this might work for you. But if your items aren't selling well on Etsy, no amount of Amazon Handmade will fix that.
You also have to consider the scuttlebutt around Amazon Handmade. I mean, obviously, there is Jeff Bezos but also there are plenty of reviews that paint a pretty muddy picture...
So, Amazon Handmade is STILL Amazon.
If their customer base is appealing to you then you can read more about selling on Amazon here. It's your decision – if bigger money is your primary goal, Amazon is the fastest route there.
If DISCOUNTS work for you, Jane is the place to be
If you can sell, then Jane.com is the place to be. It’s trendy and boasts tons of established brands that were started by people just like you.
Jane has 2.5 Million established users. If your products are selling themselves, then choosing Jane.com might just be the perfect fit.
Here’s the deal with Jane. For every sale you make, Jane gets 25%, not including the price of shipping and 30% of every item under $4.99.
Also, you must create an inventory of 50 items at MINIMUM.
Yeah, so if you have an established inventory and are willing to let Jane.com have a cut of your sales, feel free to give it a swing.
As far as reviews go, there are a lot from customers but not a ton from sellers that use Jane.com.
Customers seem to have trouble with Jane’s customer service and returns more than any other complaint... So that’s something to consider when deciding if they're right for you.
Not on the High Street
For UK Sellers who want a full-time income
If you’re in the UK, you’ve likely heard of Not on the High Street.
Selling handmade items on this platform will get you the traffic you need with over 2 million users.
Not on the High Street has a reputation for strong advertising, but that doesn’t always guarantee success.
Yet again, there is a high commission taken from each sale at 25%... AND the price to join is £199 (£238.80 including VAT).
As a reminder, Etsy takes on 3.5% as a transaction fee!
Not on the High Street CAN work due to the number of people who will see your items. Their advertising ensures many sellers get consistent sales even BEYOND what they see on Etsy.
Here's what customers say ⬇️
The Free Way to Sell all over social from one app
Ecwid is a little different from the past few platforms mentioned. For starters, it’s free. Yup, finally!
Ecwid is designed to market your products on other platforms like Facebook, Pinterest, Instagram (these add $15/month to the price).
Then there's also eBay and Amazon listings (takes your monthly price to $35) so that means TRAFFIC won't be a problem!
But it also means something else...
You need a website for Ecwid.
Websites are often a TON of extra work, so unless you have time to kill to start one or you already have one, this might not be the right choice for you.
To Ecwid's credit, they do give you tools to start a fast and simple "shop" on their platform, for free. No other website builder allows you to pay $0 for this...So if you're ready to give it a try, this is the place to start!
You can also turn that Ecwid shop into a mobile app on the $99/month plan. While that may seem like a big hunk of change, it's the cheapest app option out there currently, and it comes with listings on all the social networks, Amazon and Ebay.
Ecwid is also compatible with quite a few different website hosts like Wix, WordPress, and Squarespace (if you don't want to use their builder).
A choice like Ecwid is more affordable than the rest, but it will take extra time if you plan on launching a website. Overall, it has potential.
A mobile app where your crafts will fly off the shelves
Mercari is also free! And they only charge 2.9% commission plus $0.30 for each sale. Woot!
Now here’s the catch: The site is designed for people selling used items or single resale items.
But can it still work for you? Absolutely! Your products still have a place on Mercari, it’s just not designed ESPECIALLY for those who specialize in handmade products.
That being said, you can still create a free account, have access to their traffic (5.9 million shoppers!!), and keep most of the money you make. Not too shabby if you HAVE to have an alternative. ⬇️
All-in-one where you can manage Etsy, social, and website sales
So Zibbet is $5 a month per sales channel.
Etsy is a channel option – as well as Facebook, Instagram, and the Zibbet marketplace.
Through Zibbet you can manage each channel and boost your sales on multiple platforms. Simple enough, and has fairly competitive traffic (250k views per month).
Now, just be careful that you’re not paying for something unnecessary.
If you’re still working with Etsy, don't overcomplicate things just to make a few extra sales.
Seller reviews often note the low sales they received from Zibbet, even though they’re pretty affordable and only charge transaction fees of 2.9% plus 30 cents.
A TERRIBLE idea that won’t work as an Etsy alternative
So many people are gonna say, “but what about Shopify? Or Wix? Or Etsy Pattern??”
All of those are websites YOU have to send your own traffic to, which is, quite frankly, f**king stupid when I just listed 6 platforms with BUILT-IN audiences.
Translation: when the audience is BUILT IN, your item can sell NOW.
When you have to BUILD an audience, your item won't sell for MONTHS.
A website = money, time, and then EFFORT to learn SEO and promotion.
Your first website sale won’t come for months, and each one will be just as big a struggle as the last.
Make that shit easy and just GO where people already are. (STOP paying for a website -- I’ll link an article about that here).
Which platform should YOU use??
Okay, people, it’s time to get real.
There are good options here, each with its own set of unique features and downfalls. Now it comes down to you. Pick ONE and get ready to DO.THE.WORK.
Your products are NEVER going to sell themselves, it doesn’t work like that.
Just because each site has traffic comparable to Etsy does not mean it will suddenly be the "magic" pill.
Now, let’s talk cash.
Here is the price breakdown of all the Etsy alternatives:
- Etsy: Free plus 3.5% transaction fee
- Amazon Handmade: Monthly fee waived, but 15% commission
- Jane.com: Free plus 25% commission (minus shipping) and 30% for any items priced under $4.99
- NOTHS: £199 (£238.80 including VAT) with 25% commission
- Ecwid: Free with a 2.9% fee for each transaction plus $0.30
- Mercari: Free with 2.9% commission plus $0.30 (same brain)
- Zibbet: $5 per sales channel and 2.9% plus 30 cents
- Shopify: (do we even have to do this?) anywhere from $9-$299 with additional fees of 2%, 1%, or 0.5% if you choose to take payment outside of Shopify
Say you have a large inventory and you just need traffic:
Amazon Handmade or Jane.com might be good options for you since you have enough products to balance the cost of the service. If you can sell your stuff, then those are golden!
Perhaps you want to market on other platforms to get more exposure:
Ecwid would be a great choice for you as they handle pushing your brand. If you have an established website, even better! Ecwid could certainly be an alternative solution for you.
Okay, but maybe you want to test out some new products.
Mercari might just be the place to try that out. Maybe you don’t want to risk it on Etsy just yet but with a free account, you can test how people respond to a product pretty well on Mercari.
The FINAL Breakdown
Where to sell if you just want to Maximize Profit
Obviously, Amazon Handmade is GIANT and comes with the most traffic. It’s going to be tough to compete with the amount of visibility you’ll get on Amazon.
Where to sell if you just wanna keep it simple
Zibbet and Ecwid basically handle everything for you and simplify your role in marketing your products. The cost is small compared to the time they will save you in the long run.
Where to sell if you want TONS of exposure
For tons of exposure, stick to Zibbet. If you put in the work, then the exposure does the rest. Your products will be visible on MANY platforms and we all know your shit is awesome.
In closing, I have to say it...
If you need an Etsy alternative, I have provided!
But I have to say it.
Etsy will always be the easiest, most cost-effective, and has built-in traffic … but don't worry, I’m not biased. ⬇️